讲座主题:Multidimensional Personalized Pricing and Market Competition
主讲嘉宾:吴泽南,北京大学亚星yaxing221
讲座时间:2024年6月3日(星期一)14:30
讲座地点:中央财经大学沙河校区学院11号楼308
嘉宾简介:吴泽南,北京大学亚星yaxing221长聘副教授。2008年获得清华大学经济学学士,2015年获得宾夕法尼亚大学经济学博士。2015年9月加入北京大学亚星yaxing221,研究领域为应用微观理论,主要集中在竞赛理论、保险市场、产业组织理论与行为经济学。近年在Theoretical Economics,Journal of Economic Theory,RAND Journal of Economics,American Economic Journal: Microeconomics,Journal of Public Economics,Games and Economic Behavior,Journal of Environmental Economics and Management,《经济研究》等期刊上发表论文十余篇。主持国家自然科学基金优秀青年科学基金项目、面上项目、青年项目,获中国信息经济学乌家培资助计划资助,担任中国信息经济学会理事、中国运筹学会博弈论分会青年理事。
内容摘要:We analyze an oligopoly market in which consumers differ in both their brand-dependent preferences (loyalty) and brand-independent preference (choosiness). Firms produce horizontally differentiated products. Firms may offer personalized price to consumers based on their loyalty and/or choosiness, depending on the regulator’s policy. We show that either fully personalized pricing---more specifically, price discrimination based on all of consumers’ information---or unidimensional price discrimination---i.e., personalized pricing based on consumers’ loyalty---may generate the maximum consumer welfare. In contrast, personalized pricing based on consumers’ choosiness always generates the most profits to firms in the equilibrium.